For the past while, most people have been obsessed with page rank.  This is especially true for those people who buy and sell text links - the higher the number, the greater the cost for the link.  But are these high value links really necessary?

Some people would argue that the higher the page rank, the greater the traffic - but that is not necessarily true.  I have two websites that are totally different page ranks, and the one with the lower page rank gets more traffic.

But, should you leave high page rank sites out of your link building strategies?

I would have to say no.  You see, those sites that are ranked higher tend to have more authority than one that isn’t.  But by just focusing your link building on those specific sites, you may be missing out on sites that are more relevant to your niche.

Do a little brain storming and come up with some good link building ideas and you will see your traffic and search engine rankings increase.  Be sure that you have different ideas on how to build links and do them all - a little variety never hurt anyone.