A friend of mine owns and operates a brick-and-mortar kitchen supply store.  They provide everything from kitchen accessories to kitchen appliances at prices that are very inexpensive compared to other businesses in town.

They have been doing some research over the past few months to see how well their business would do if they had an online division.  According to the research that they have done, their prices are similar and quite often cheaper than other retailers in their industry.

Then contracted a web design firm to design an online storefront for them and to find a company to provide them with the Internet merchant accounts that they will need to accept payment online.  Things are coming together very quickly and she is hoping to have the store open before May.

From the customers that she is mentioned her plans to, it looks like she will have a very positive response from her customers and should have no problems succeeding online.