If you have ever tried to create your own website, you will know what I mean when I say it is tough.  Now, I guess it is really not that hard, but when you don’t know what you are doing, it can be quite a challenge.

After reading book after book on website optimization, I thought that I had everything figured out.  I mean, all I had to do was make sure that my site would look good to the search engines, right?

Well, that really wasn’t the whole picture.  Sure, I wanted to get good search engine placement, but the goal of the site was to be useful for my visitors as well.  When I finally realized that the search engines weren’t everything, I had to redo my site to cater to both the search engines and my website visitors.

After much trial and error, I finally figured things out and people started to come to my site.  What I learned at that point that my marketing was not complete - in fact, it was just beginning.