Everyone in the world should be familiar with what it feels like to have a cold right? Right. It’s also a safe bet to say that most folks have passed their cold along to somebody else without even knowing it. Then the cycle probably continued with that person passing the cold they got from the first person on to someone else in the same fashion.

A lot of businesses are built around the premise of people passing something around. And sadly enough some businesses are toppled on the premise of people passing something around too. What people pass around the most when it comes to talking about a business is their experience with that business. If they had a pleasant experience most people wont hesitate to tell someone else and that goes double if they had a not so pleasant experience.

Most businesses grow through word of mouth and that repeat business allows them to make a residual income. Residual income is made when a customer or client comes back to do business at the establishment over and over again. counting on the residual income can mean the difference between staying open and closing down for a lot of businesses.

Think about what you’re worth over the lifetime of you being a consumer. Now think about a certain food establishment you may frequent maybe once a week, month, or year.

You are considered valuable to that place because you have given your busines to them over and over again. When you take that and multiply it by the lifetime of your visits then you can see that your worth adds up fast.

For that restaurant you are seen as a residual income source because at some point they can count on you to come spend a few bucks with them.

When you see the power of giving away colds and learn how to always deliver pleasant experiences to your customers then you will be able to take your residual income business to the next level.