Content wears the kings crown and gets to sit on the throne. It also rules the universe. Content truly is royalty when it comes to producing sales, gaining trust and establishing credibility. As it is not a good idea to advocate you stop providing quality information to your list of subscribers, another list is one composed of those who could care less about content.

“What is this type of list?” you ask. - The “announcement list”. Since 2002, I’ve been lecturing about the announcement list - on record at an event, no less. But this is still a highly unused asset for most marketing folks. That is because no one is telling you it works. Therefore, no one knows much about it, nor do they know how to create this type of list effectively. With that in mind, let’s talk about it.

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What Is An “Announcement” List?

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DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!” Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?” If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take a look at HOW to “say it”…

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How About An Example “Announcement” List?

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If you go to my site you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.

That’s it. I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports. No content of any kind. What they get, in essence, are sales messages. And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.

2. It’s not billed as an “announcement list”, but rather a “Free PLR Club”. Big, big difference in perception.

3. It has it’s own domain name, further adding to the perceived value and importance to those who join.

4. Joining does not commit one to buying. Purchase what interests you and pass those that don’t.

5. A cost example is provided to show what you can buy immediately, further illustrating the value of the complimentary “membership”.

And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…I allow my affiliates to “give away” no cost memberships to the PLRSO club! When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.

Is that sawdust I hear burning?…

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What Kind Of “Announcement” List can I Build?

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There are a wide variety of “announcement” lists that you can build. Let’s briefly look at nine of them…

* PLR List. You can swipe my idea and create a list of private label rights buyers.

* New Offers List. Just what it says - a list a list of people who want to be notified of any new offers when they are available.

* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.

* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.

* Bloggers List. Another idea is a list of bloggers looking for ready-made content to post to their blogs. Tell them when new content is available.

* Industry News List. How about becoming the “go to” guy or gal to share breaking news about your industry?

* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.

* Incentives List. Here’s a great idea - create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.

* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.

These nine types of lists won’t immediately be buyers from the get go, but the subscribers can become buyers and generate revenue if implemented. While content may be king, there are still a lot of princes, dukes and earls out there too.