In 1966 Toyo Tires from Japan started its operation in United States of America. Interestingly, in 1999 for US operation the name was changed and Nitto Tire North America Inc is incorporated. Nitto Tires is today the world’s biggest tire producing company.

Vision “15″ is the brain child of the CEO. It gets prominence in the vision statement of the company. This vision statement will be followed till 2015, which is the company’s 70th anniversary. The corporate philosophy and the mission statement mentions Nitto Tires as a value creating company. Protect, stabilize, improve, deliver and win are the actions that drive their value.

With the brand statement ‘Driven to Perform’ the company has unified the brand logo for its different subsidiaries. Today, the company is operational in more than 100 countries and going strong. The company is now focused on building high executive standards through transparency in high level of management.

Among high performance radials Nitto Tire is in the top. This company is committed to raise the standard of drag racing radials. They constantly tend to surpass the current performance standard of drag racing radials supplemented by unmatched cornering and handling. They also exceed industry standard due to the combination of rugged durability and crisp handling. They are a perfect fit for both racetrack and normal roads. They are the personal favorites of all the finicky and indiscriminating drivers. Safety level of these tires is the best in the industry. Excellent tread life for high performance makes these tires durable. They manufacture three basic categories of tires.

Nitto Competition Tires

They are for racetracks. The products under this category are:

Nitto NT555R Radial – They provide clear advantage for front wheel drive in drag racing. They are also approved to be used for normal freeway drive.

Nitto NT555R 11 Extreme – They have a fusion of stiff sidewall construction and extreme drag radial tread design. It has the specially formulated soft compound. They exhibit impressive control and handling during severe lateral acceleration. The downside is it offers rough ride for daily driving on the roads due to the tire’s construction.

Nitto NT – 01 – It is the peak of Nitto’s technical excellence. It is an asymmetrical, non – directional tread pattern optimized for dry racing conditions. It has a tread compound formulated for race performance delivering extreme cornering power for faster and consistent track times.

Nitto Passenger Tires

They have high performance for touring. They are also customized for travel during winter months. They provide quiet and comfortable ride in both dry and wet conditions. They have all-season tread features combined with high speed stability and durability to give service all the year round. They have different models in this category with further specifications.

Nitto Truck and SUV Tires

These are specially designed to travel in any terrain having high performance and mud traction. They have advanced computer simulation technology to reduce noise. They are especially capable to take higher loads so that they can be used in heavy duty trucks carrying tons of loads or cargo.