When researching online, I found many entries that gave advice for pricing art that mentioned you should go to Etsy and eBay to find comparable art and price yours the same way. This is a pretty good rule to follow but there are things to consider when pricing your art so that you make a profit.

Selling you art online and correctly pricing it starts in your studio. You should be aware of the items that you use to create your art so that the cost can be included in your final price. You also need to add around 5% towards more supplies so that you can not only create one more piece but also have extra to complete more works of art. The amount of time that it took to produce the work, the competence and the ability should also play a part in the price. Don’t depreciate your own value.

To boost your sales, write a detailed explanation about your piece of art. Be specific about the manner in which you created the work, the supplies that you utilized and interesting things about the piece or what happened when you were creating it.

What is the story about that piece of art that you created? How did you get inspired to do it? Weave a tale and it will enable you to sell more art online.

The most important point to know when selling your art online is – take great pictures. Taking great pictures tells a story that words alone cannot convey. It isn’t hard to take great pictures of your art. To do so, place your creation on a black matte material on a flat surface such as the floor or a table. Then climb up a step ladder and take the picture from above.

When taking the photographs, take lots of photos. Get close-up shots and full shots of the item. When adjusting the photos in your graphics program be sure to make the width of each photo the same. Keeping the width the same makes it easy to line up your photos in your description.

You want to convey professionalism in the details that you provide about your piece of art. Having your photographs of different widths speaks “amateur” because your presentation doesn’t look quite right.

It is okay to have the height different sizes and just keep the width the same. A rule of thumb is to make your photographs about 400-500 pixels because it will create white space around the photos which makes it pleasant to look at. Creating the presentation in this manner will ensure that a person will stay to find out more and increases the chances of sales.

To polish off your online sales presentation, speak about the advantages of owning your art to your prospective clients. You created your art for others to enjoy, so speak about the things a person would enjoy as the owner of your art. Your focus should not be on selling yourself, it should be on selling your art to one person – so write the copy as if you are talking to an individual.

You want your art to be owned by the person that it communicates the best to – so speak about the benefits of ownership such as pride, that it’s original and no one else has one like it, it’s signed, the colors are a perfect accent to a home or office and so on. Think of as many reasons you can that a person would want an original painting and add the info to your description.

At the end of your description, be sure to mention a few lines about yourself. Two or three brief sentences is all it takes to add the information that will give your potential buyer more reasons to purchase from you.

To create a professional appearance to your overall presentation, keep your paragraphs small. Doing so makes a nice first impression and keeps the person interested to read the entire description.

Have a wonderful time with your original art sales. May you flourish like never before.