Companies that have facilities which use refrigeration and air-conditioning systems or heating, ventilation and air conditioning systems have to measure changes which are imposed upon them due to greenhouse gas emissions. Additionality is a measure which compares the level of emissions prior to implementation with the levels after a greenhouse gas reduction project has been introduced.

Additionality metrics are part of a monitoring and verification plan, which is set up when a greenhouse gas reduction project is underway. The metrics explain when and how the plan would be implemented as well as who is responsible for conducting the process. As this is a complicated area, software has been developed by specialists to simplify the procedure.

Project specific assessments are implemented by facilities that use refrigerant. Projected greenhouse gas reduction levels are calculated on an individual basis, by creating a baseline of levels to commence. Once a project is in place, a emission levels are compared to the baseline and the actual greenhouse gas emission reduction is calculated.

Additionality can be determined using a performance standard assessment. This is common for a specific industry, like manufacturers of refrigeration and air-conditioning (RAC) systems or heating, ventilation and air conditioning (HVAC) systems. It measures performance improvements to the existing industry standard for a particular appliance or process as they relate to greenhouse gas reduction.

Additionality plays an important role in determining the effectiveness of any reduction project. Global climate change is severely impacted by greenhouse gas emissions. Numerous industries are affected by greenhouse gas offsets projects in all sectors, just a few examples including renewable energy efforts, reforestation and methane capture and recovery in landfills.

Businesses are held accountable and must show the benefits of a greenhouse gas reduction program. Additionality criteria must be established and met. For reporting purposes, ongoing monitoring and verification must ensure that actual reductions are in place, with long-term sustainability. Those facilities developing methods to reduce their overall use of refrigerant gas, can take advantage of monitoring and tracking processes through software and web-based applications.

Part of any additionality equation is an examination of how permanent the project will be and a determination of any risk factors involved. The issue of leakage should be addressed and properly accounted for through monitoring and verification.

Currently there is a lot of discussion around the world concerning the availability of funding for companies who are engaged in greenhouse gas reduction projects. Determination of any funding would rely on additionality to determine if the project is more than just a business as usual improvement. Funding will not be made available if the project would have occurred anyway.

When researching online, I found many entries that gave advice for pricing art that mentioned you should go to Etsy and eBay to find comparable art and price yours the same way. This is a pretty good rule to follow but there are things to consider when pricing your art so that you make a profit.

Selling you art online and correctly pricing it starts in your studio. You should be aware of the items that you use to create your art so that the cost can be included in your final price. You also need to add around 5% towards more supplies so that you can not only create one more piece but also have extra to complete more works of art. The amount of time that it took to produce the work, the competence and the ability should also play a part in the price. Don’t depreciate your own value.

To boost your sales, write a detailed explanation about your piece of art. Be specific about the manner in which you created the work, the supplies that you utilized and interesting things about the piece or what happened when you were creating it.

What is the story about that piece of art that you created? How did you get inspired to do it? Weave a tale and it will enable you to sell more art online.

The most important point to know when selling your art online is – take great pictures. Taking great pictures tells a story that words alone cannot convey. It isn’t hard to take great pictures of your art. To do so, place your creation on a black matte material on a flat surface such as the floor or a table. Then climb up a step ladder and take the picture from above.

When taking the photographs, take lots of photos. Get close-up shots and full shots of the item. When adjusting the photos in your graphics program be sure to make the width of each photo the same. Keeping the width the same makes it easy to line up your photos in your description.

You want to convey professionalism in the details that you provide about your piece of art. Having your photographs of different widths speaks “amateur” because your presentation doesn’t look quite right.

It is okay to have the height different sizes and just keep the width the same. A rule of thumb is to make your photographs about 400-500 pixels because it will create white space around the photos which makes it pleasant to look at. Creating the presentation in this manner will ensure that a person will stay to find out more and increases the chances of sales.

To polish off your online sales presentation, speak about the advantages of owning your art to your prospective clients. You created your art for others to enjoy, so speak about the things a person would enjoy as the owner of your art. Your focus should not be on selling yourself, it should be on selling your art to one person – so write the copy as if you are talking to an individual.

You want your art to be owned by the person that it communicates the best to – so speak about the benefits of ownership such as pride, that it’s original and no one else has one like it, it’s signed, the colors are a perfect accent to a home or office and so on. Think of as many reasons you can that a person would want an original painting and add the info to your description.

At the end of your description, be sure to mention a few lines about yourself. Two or three brief sentences is all it takes to add the information that will give your potential buyer more reasons to purchase from you.

To create a professional appearance to your overall presentation, keep your paragraphs small. Doing so makes a nice first impression and keeps the person interested to read the entire description.

Have a wonderful time with your original art sales. May you flourish like never before.

Before you throw your money at an investment, terminology is a major thing to learn in the investing game. Old money stocks is a term you will hear thrown around in some circles. Old Money Stocks is a term to describe stocks and companies that have been around for a very long time, they are considered stable investments for long term stock plans.

Who would be considered an old money stock? Good examples would be Kraft, Hersheys, Hormel, Clorox, and other companies that produce products that have been around since Moses. They make products that you grew up with, still use today, and have names that tend to be household words.

While these companies have their ups and downs like all companies do, they have a proven track record and staying power to be around for years to come. They are also considered less risky stocks to invest in due to their record of success. The down side to all of this is that you wont profit as much from investments in old money stocks since they are so stable.

How do you find old money stocks to invest? That is as easy as looking around your house. You probably already own products or use services from companies that have been around forever. You may not realize it but they get so engrained in our life we dont think of them or actually we dont ever think of not having them in our lives.

Before you do start investing in old money stocks, I do recommend you get an annual report from the company and take a good look at all the products they make now. Most companies make a wide range of product names, even to the point of competing products on your supermarket shelf! Hard to believe that as you stand there trying to decide between two products made by different companies, you dont know that both are really made by the same company.

The annual report will usually give you a list of all the products and company names they use. It can be very interesting to see the wide range of products a company makes as a whole. It will also give you a better understanding how big companies operate. Also you will get a better understanding why these companies have been around as long as they have and will continue to be around.

There has been industry brouhaha about optimizing marketing campaigns across multiple channels. However, this article stops the poker-faced bluffs and disregards the high paid pay-to-play white paper research game! In truth, optimizing marketing across multiple channels is very, very, very easy!

CMOs and marketing professionals have a finite number of media channels to link to response channels, however mixing in one variable such as a unique offer or unique creative and the complexity amplifies exponentially. One way to simply the process is to use call centers and tag each variation of offer, channel or creative with a unique 800 number (aka toll free number). However, this approach creates an entirely new set of problems. That being the management, tracking, and measuring of each response channel or unique 800 number and linking the response back to the media plan and budget. For the amateur it is an insurmountable challenge, and the experts want companies to pay hundreds of millions of dollars for phantom solutions.

Call this challenge whatever you like: Marketing ROI linking marketing to financial consequences return on marketing investment contact center optimization information silo-ing channel centric silos distributed marketing technologies even managing multichannel marketing efforts! I do not care what you call it, at the end of the day measuring multichannel campaign performance is it simple it is easy it is relatively inexpensive.

The first issue of multichannel optimization is corporate culture. It is an intangible that most organizations can never hurdle over. Internal politics, business unit fiefdoms all come into pay and prevent a business organization from being able to calibrate around one goal. The enemy within is always more difficult to conquer than external business battles. Nevertheless, if a company can break through the political minutia they will be able to capitalize on ever penny of marketing spend. The core issue is realizing that marketing permeates every group, business unit and each and every person inside the company. Vendors from the outside who feed off of the company play a critical role too (e.g. agencies), and vendors more complicit than amiable. Aligning all hands to be focused in achieving a marketing measurement system is a very ambitious goal; however it can not be achieved without profound cooperation and collaboration from within the leadership ranks.

In truth, I can stop the article right here; however I have to spend some time on the parasitic marketing technology companies that suck the life blood out of other companies successes. Shockingly, and I am using the word shockingly with complete sarcasm, these marketing technology companies pay technology research companies a tidy sum of money to validate their existence. The technology research companies use executive interviews and statistics so the marketing technology companies can turn around and cobbled or boarder-line fabricated results back to the unsuspecting executives that were interviewed to demonstrate to the executives how much they need their marketing technology solutions.

Let me get back on point. Successful multichannel marketing is just being able to quickly, (on a daily basis) peer across, using a marketing dashboard, multiple yet separate marketing campaigns, delivered by different (multiple) media channels (e.g. TV, Radio, Alternative Media, Etc.) with this vista, a marketing professional can identify what is working, what is not working. There is no challenge of implementing such a system, which measures, and optimizes multichannel marketing. But having such a system in place is like taking a gun to a knife fight.

The intangible benefits are innumerable, but the direct benefits are astonishing: — Profit can be throttled up or down at will — Brand value can be measured and valuated — Lifetime valuation of customers — Purchase Pattern mapping can identification potential repeat purchases — Sarbanes-Oxley can be complied with achieving Wall Street transparency — Customer satisfaction criteria can be exploited — A marketing dashboard can be developed monitoring critical metrics

Linking off-line to on-line, integrating the call center and retail outlets into a marketing performance measurement system is easy even if there are multiple order entry systems, CRM system, and telephone switches. Even with such a hotchpotch, the call centers and finance department maybe losing some efficiency, but that shouldnt any affect on a CMOs marketing measurement system.

A CMO only needs four piece of technology to track as many disparate data silos they need: 1) a data exchange engine (DxE) to process all the data feeds, 2) tracking tags software application to organize all the 800 numbers, promotional codes and landing pages, and 3) a dashboard delivery system, any web browser will do, 4) a repository to store all the historical data.

Good dialogue is very essential to a great work of fiction. With it, an author can reveal to the reader who the characters are without having to tell them who they are. We can give characters unique ways of talking, certain phrases they like to repeat and have the characters interacting with one another. Like the moonstone, dialogue should be smooth and should reveal important information that furthers the plot.

From the early start of my writing career, I have had a bit of trouble in the area of dialogue. I hear the characters in my head and write their dialogue just as they talk. It comes so naturally to me that I had to analyze some of my work to find out how I actually do it that makes it flow and seem real.

Despite having read dialogue over and over again in books, what I didnt have down naturally was the punctuation. Enough of the format was imprinted into my mind that I could remember that the quotes go outside the end punctuation, but my end punctuation and when to capitalize and when to not capitalize tags really tripped me up. A speech tag is the part before or after the words spoken, such as he said or she said.

When I found out that I had been doing something wrong in my dialogue punctuation, I searched the internet and found a lot of drawn out and confusing web pages about it. I did find one site that explained the punctuation so simply, with easy examples, that I was able to get it and within two days, I had wiped out all my habitual mistakes. Now, when I am editing for new authors, I send them this same link: Dialogue Punctuation Made Simple.

There are a few things to remember when writing dialogue. There must be a new paragraph each time another character speaks. When three or more people are in a scene, you must use speech tags or action to indicate who is speaking. When having a long scene with dialogue, mix it up where speech tags are and have action tags that give the reader a visual of where the speakers are and what they are doing so you can avoid the talking head syndrome.

Example of dialogue. Four-year-old Jack held the delicate sand dollar up to show his older sister. Is this candy? Candy? asked Brooke as she took it from him. No, its a sand dollar. Oh, Jack said, is it a fruit? No, its not a fruit.

Brooke sat down on her beach towel and placed the sand dollar on her knee. Jack plopped down in front of her and ran his fingers through the hot sand. Is it a fruit? No. Its not food. This is the skeleton of a dead animal. Jacks little gasp and wide eyes made Brooke giggle. Why did you want to know? Jack sighed and in a small, sad voice said, Because I just licked it.

Some people find it helpful to write out only the words spoken in a scene of dialogue and add in the tags and actions later. The most important thing is to play around with dialogue until you feel comfortable writing it and it is believable speech. When in doubt, read the scene out loud. It will help.

If you have some tips or suggestions about dialogue, a question or a comment about this article, Id love to hear from you. Visit my fictional writing tips site today.

Are you looking to lose weight and burn fat? You may be interested in taking a supplement to help you achieve that.

There are a variety of supplements out there but one supplement that has been getting a fair amount of attention is Resveratrol Select.

One serving of Resveratrol Select contains the equivalent resveratrol content of 200 glasses of wine. Let’s look at why this is significant.

For many years, it has been shown that fruits like cranberries, blueberries and grapes along with wine contain resveratrol. Resveratrol is an antioxidant and provides all the benefits that an antioxidant does.

But that’s not all. Recent studies suggest that resveratrol can have a positive effect on helping maintian normal-range cholesterol levels, supporting insulin health and optimizing metabolic and immune pathways to protect cells and improve mitochondrial function.

This supplement, Resveratrol Select, helps you keep healthy levels of glucose and burn fat while improving your cardiovascular function.

Resveratrol Select has green tea leaf extract among many other helpful ingredients. Green tea has long been shown to have many benefits including burning fat, reducing carbohydrate utilization, increasing exercise endurance and increasing metabolism.

As you can see, the combination of these ingredients provides a supplement that can greatly aid you in the pursuit of weight loss. Also, at the time of writing, Resveratrol Select is even giving away free samples of their product so you can try it at no cost first! Go ahead and try a sample today.

If you are a web designer or you are starting your own web page, read on for a few easy-to-follow rules on designing your website.

Don’t use a lot of flashing or animated banners and ads at the beginning of your site. There is a time and place for those, and the top of your first page isn’t it. There aren’t more things that are as irritating as seeing multiple flashy, bouncing ads as soon as you click on a link. That will often drive your customers away. There are some exceptions to this rule- if you are trying to sell animation or banner ad creation services, you want people to see a bit of what you sell.

Your site needs to be able to be navigated by most people. If a person clicks on your site, and they can’t find their way around, or find out how to make a purchase from you, they will probably get annoyed and leave the site entirely. You just lost a customer! In general, you should put your navigation buttons on the left side of the page because that’s how most people read- from the left to the right.

When a viewer looks at your page, make sure they know how to get to other parts of the site, and that they know for sure which part of the site they are on. Put a link on each page directing visitors to the site’s home page, or to related information.

Take a look at your site and observe its loading time. Webmasters can reduce the amount of time it takes for their site to load by not putting as many graphics on each page. Many folks are annoyed by highly graphic web pages that take FOREVER to load, because they want their information instantly.

Use a font that’s easy to read. If you’re selling a product that’s commonly used by the elderly, you’ll want to make the print larger so it will be easier to read.

After all, you wouldn’t want to pick a great-looking font that won’t work with IE or Firefox. Good luck and happy designing!

Do you think it takes magic to write a great headline? Nothing could be further from the truth. It just takes a touch of talent, mixed with a bit of technique. And great writers are highly sought after and highly paid.

Copy legend, Joe Sugarman, teaches the number one rule of copywriting: every single sentence is written to make you read the next one. A great heading makes a promise to the reader. The job of the article is to deliver on that promise.

Appealing to your reader’s emotions is crucial. You must understand their wants, needs and desires and create emotional and passionate copy. A great heading is punchy and short and quickly conveys your article’s main premise.

They dont have to be creative or funny — the opposite is actually true ” its sometimes better if their not. Good headings are almost never cute or clever. Cute or clever titles rarely pull readers. (One of my most creative was Roasted Penguin Tastes So Good It Would Make Gandhi Slap His Kids! It was cute; it was clever; and it failed miserably.)

Writing headlines is an art; youll want to spend a lot of time crafting this component. Not everyone is successful in crafting attractive and eye-catching headlines. This means if you can master the ability, youll be light-years ahead of the competition.

Writing headlines is much like writing a song. In a song, the words must be appealing and in harmony with the music. The same is true in copy. A banner must sing. In other words, it should be in harmony with the story and sound satisfying to the reader.

Good titles are active. And short. They should only say what is necessary to cover the main idea. Promise a benefit to the reader, then support that benefit with short, simple paragraphs. Give them more benefits in the body copy as well.

Their purpose is to entice us to read on, to rouse our curiosity. I once heard a good headline is like a good pickup line. While they never get you the girl, they buy you a few more minutes to plead your case.

Amusing headlines can work ” more so in offline advertising. No one types humorous headlines into a search engine. Online its more important to create clear, concise, keyword-rich lines. These are far better than witty and obscure. Google actually rewards your relevance by placing you higher and higher in the listings which is what we all want, right?

The word “Angel” may make you think about a Dan Brown’s book, Angel and Demon. But, My Angel is not a character in the book. My angel is my mother and my Angel’s Festival is actually Mother’s Day.

On the second Sunday of May, me family commemorate Mother’s Day in a tea restaurant. We had a big meal with my mother and grandma. After that, I cook a rich dinner for my mum. Although I felt tired at night, I think it is worthy.

Treating your mother well is not the only aim of Mother’s Day. Having a day to communicate with your mother and enhance the connection between you and your mother is a more important objective of Mother’s Day. Your mum takes care of you anytime. But, are you willing to do something for her on Mother’s Day only?

Although we are bad, our mum still being an angel and stay with us anytime. She loves you more than herself. She thinks our needs are more important than hers. But we only focus on our study and career. We do not always miss our mothers.

When we arranging a list of importance, we always ignore mother and never allocate she in the first few positions. We only focus on money, friends and our own feelings. We only rearrange the place of mother and put her on the top of the list on Mother’s Day. Will your mum feels happy about that?

No! Of course! Moreover, we just use money to but gift and food for our mothers on the Mother’s Day. However, our mum does not want us to use too much money. What she want is just we have a happy life and always smile. Money is not in the first position of the list of importance but we are.

Just love your mum everyday. The love she wants cannot be quantized. The love she wants is came from your heart. Actually, you do not need to spend a lot of money. What you need to do is just say “I Love You” to your mother and take action everyday but not only Mother’s Day.

Surely, my angel is my angel. She stays with me everyday. So, why don’t we celebrate our Angel’s Festival everyday? Mother’s Day is just a festival. However, Angel’s Festival will be celebrated everyday in your life. I know that, it is the rarest present for your mum, your angel.

You can design your digital scrapbook pages many different ways depending on what type of project youre working on. In this tutorial well discuss designing digital scrapbook pages for one specific event and will be using a trip to the zoo as an example.

How to design digital scrapbook pages step #1: Narrow down your pictures Lets say you went to the zoo with your children and took 50 pictures. Youre not going to use all the pictures, so the first step is picking out your favorite ones and getting rid of the mess ups.

How to design digital scrapbook pages step #2: Sort your pictures Once youve narrowed down your pictures, go through and sort the remaining pictures according to some sort of criteria. This could be anything from sorting the pictures according to who is in each picture, to which animal is in the picture. Since were using a trip to the zoo as our example, you could sort out all the pictures with monkeys in them, and tigers, and alligators, etc.

How to design digital scrapbook pages step #3: Decide on the number of pages Once youve sorted the pictures, itll be much quicker and easier to decide on the number of pages youll be creating. I like using an average of 3 pictures per page. Some will have more, and some will have less, but 3 is a good starting point.

How to design digital scrapbook pages step #4: Figure out your layouts Once you know the number of pages, and which pictures youre going to use, you can start creating your layouts based on the pictures in each group. I like having a couple pages with 1 main picture, leading to pages with 5 or 6 pictures. And once you know how many pictures will be on a page, its much easier to create a layout.

How to design digital scrapbook pages step #5: Adding your embellishments Once you have your pictures laid out, you can go back through and add your embellishments. This is one of the main reasons I like digital scrapbooking so much. Its so easy to customize your embellishments to fit around your pictures. Just remember not to overload your pages with embellishments. The more pictures you have on a page, the fewer embellishments you should use.

Now youre ready to print it out! And that is a quick and easy way of designing digital scrapbook pages.